Many businesses have asked me will they survive this pandemic and make any sales
Business is extremely tough these days especially when your cash flow has hit the bottom with no signs of any recovery.
Remember that you are in a market where there is any kind of festive mood.
If so, your products would have sold like popcorn.
You don't have to push, customers would buy.
Are your products or services designed for the needs of customers?
Was it customer-centric when you designed it?
Do they crave for it irrespective of good or bad times?
It's time for you to think about how to make your product and services as 'essentials' for the customers.
Not a commodity.
But If you can place your product somehow in a category where your customers think it's a 'must buy', you are not a winner but a legend.
If you are still stuck now and not doing any business, it means you were not serving your customers with what they actually need.
And finally, do your customers pray for your continued existence in the market.
Do they pray that there is a continuous supply of your products & services?
Then even if you wish to fold your business your customers would not allow to do it.
That's making your business indispensable.
Antony Konnoth
#Marketing #Strategy #sales
Where are our corporate recruitments heading to?
Currently, most of the candidates from corporates are having a merry-go-round.
It is nothing but a circle of candidacy were one person after few years of joining a company opts to work in a competition and then joins another one and then for more competition until he settles down with his first good old company.
Literally, a merry-go-round.
The best part is that our hiring system also encourages it as its the most simple way to secure a candidate from the competition.
Strategy being - hire someone first and let go of him and then again hire someone from the competition.
This circle of candidacy goes on forever.
What actually happens here is that -
"The quality of people coming in is worse than the quality of people going out since the focus has always been on poaching talent from each other instead of attracting the right type of talent into the industry in the first place" - Ashish Bhasin, CEO APAC, and Chairman India, Dentsu Aegis Network.
Is anyone listening?
Antony Konnoth
#HR #Hiringpractices #management #ethics
Can you figure out who will cruise through in this pandemic time?
Most of the biggies are bleeding.
Take some of the big brands in Airlines, Travels, Hotels, Restaurants, Hypermarkets, Shopping Malls, Department Stores, Automobiles, Construction, Manufacturing, Oil, Gas, and so on.
Then who's surviving?
We can't pinpoint based on any industry.
There are different companies from every industry that are putting their brave foot forward.
Take the case of Tesla, GE, Amazon, Netflix, Google, IBM Lenovo, Oracle, AWS, and from the regional players' Lulu, Flipkart, Reliance, Huawei, and many other companies who are braving this.
It is not because of their top line were not hit during this crisis but because they have strong fundamentals in place to weather any adverse storm during their existence.
Most of these companies have core values to which they are proud of and that's been reinstated all the time with their stakeholders like vendors, customers, and the general public.
They have set something called BHAG (Big Hairy Audacious Goal) in their fundamentals.
Do you have BHAG in your core ideology?
You might be thinking that you are just a small fry in the market.
But that should not stop you in pursuing BHAG.
Antony Konnoth
#BHAG #Business #Brands #Jim collins
