Can you figure out who will cruise through in this pandemic time? 

Most of the biggies are bleeding. 

Take some of the big brands in Airlines, Travels, Hotels, Restaurants, Hypermarkets, Shopping Malls, Department Stores, Automobiles, Construction, Manufacturing, Oil, Gas, and so on. 




Then who's surviving? 

We can't pinpoint based on any industry. 

There are different companies from every industry that are putting their brave foot forward. 

Take the case of Tesla, GE, Amazon, Netflix, Google, IBM Lenovo, Oracle, AWS, and from the regional players' Lulu, Flipkart, Reliance, Huawei, and many other companies who are braving this. 

 It is not because of their top line were not hit during this crisis but because they have strong fundamentals in place to weather any adverse storm during their existence. 

Most of these companies have core values to which they are proud of and that's been reinstated all the time with their stakeholders like vendors, customers, and the general public. 

They have set something called BHAG (Big Hairy Audacious Goal) in their fundamentals. 

 Do you have BHAG in your core ideology? 

You might be thinking that you are just a small fry in the market. 

But that should not stop you in pursuing BHAG. 

 Antony Konnoth  

#BHAG #Business #Brands #Jim collins