It seems Emirates (Airline company) is flying too high!

EMIRATES v ETISALAT 


Emirates have started up like a small aviation company with just 2 Air crafts borrowed from (PIA)Pakistan International airlines. The recent P&L (Profit & Loss) statement shows it has a whooping  $ 3.2 billion as profits.    An extra billion compared with the overall profits of the telecommunication mammoth Etisalat. How do these corporates make these profits all year( or decade) round? All I could cherish is Emirates didn't had a piggie back ride like Etisalat on a monopoly pitch. But it always had a sovereign clout to boast of. Oil boom era, surplus oil reserves and subsidized rates et al provided a non turbulent sky ride. Oil was selling for $18 a barrel then ! Geographical position of Dubai and its easy access to Europe & Asia ( Other continents  too) alike made this a fun ride. 


There were customers who are ready to shell more money for a quality sky experience. There were business reasons to do it. Dubai was considered as the business hub. Bahrain somehow hold its blanket as the regions financial hub (Dubai may refute it). How long does this fun ride continue? All I can say is as long as they keep their customers happy. Are they doing it? At least some media  reports and customer survey proves otherwise. No doubt the flight load factor keeps better with more happy customers in place. Once averse to budget and economy pricing have started thinking on similar line by introducing FLY DUBAI. Has the airline kept up its motto of low rates is  something yet to be heard of. 


Thanks for your reading.