Many businesses have asked me will they survive this pandemic and make any sales 

Business is extremely tough these days especially when your cash flow has hit the bottom with no signs of any recovery. 

Remember that you are in a market where there is any kind of festive mood. If so, your products would have sold like popcorn. 

You don't have to push, customers would buy. Are your products or services designed for the needs of customers? 

Was it customer-centric when you designed it? 

Do they crave for it irrespective of good or bad times? 

 It's time for you to think about how to make your product and services as 'essentials' for the customers. 

Not a commodity. 

But If you can place your product somehow in a category where your customers think it's a 'must buy', you are not a winner but a legend. 

If you are still stuck now and not doing any business, it means you were not serving your customers with what they actually need. 

And finally, do your customers pray for your continued existence in the market. 

Do they pray that there is a continuous supply of your products & services? 

Then even if you wish to fold your business your customers would not allow to do it. 

That's making your business indispensable. 

 Antony Konnoth 
 #Marketing #Strategy #sales

#pandemic